How we scaled jutti brand from 1x to 5x

Here is how we celebrate diwali with this brand

1. We audit full Ad accounts and we found some mistakes

Target only those cities where we are getting the most number of orders.
Upload customer data and create a look like the audience
Run retarget ads (website and Instagram)
Use more and more reels (for lower CPC)
Use more detailed targeting that is related to the niche.
Target some unsimilar targeting.
To avoid less RTO (we focus only in Instagram placements)
A catalog is getting good CTR so we use that and use some other high CTR creatives.
We can use celebrity images in our ads
We can set up 1 festive sales page where we give a maximum discount (Diwali sale)
To get the best result we have to give at least 1500 to each ad set.
Initially focus on India.
Targeting is not proper.

2. We Realise that Catalog perform better for this brand so we created a campaign and run only with catalog

We create a lookalike audience add single detailed targeting narrow down the Age and publish only on Instagram because it’s an expensive product.

In our continuous pursuit of optimizing advertising strategies for our jutti brand, we made a strategic revelation: catalog campaigns outperform other formats. Recognizing this trend, we dedicated efforts to create a specialized campaign focused solely on showcasing our diverse jutti collection.

The decision to exclusively run catalog campaigns proved to be a game-changer. Not only did it streamline our messaging, but it also significantly enhanced our performance metrics. The targeted approach allowed us to showcase the intricate details, craftsmanship, and unique designs of our juttis, captivating our audience in a way that other formats couldn’t.

As we move forward, this success reaffirms our belief in adapting and refining our strategies to align with what works best for our brand. The catalog-focused campaign is not just a snapshot of success but a cornerstone for future marketing endeavors, demonstrating the power of understanding and catering to our audience’s preferences.

Here is the Result.

3. When we see that these ads are performing well, we increase the budget of that and here is the result of november where we touch 5x ROas.

In November, our strategic approach to advertising for our jutti brand yielded remarkable results. Recognizing the high performance of certain ads, we made the decision to amplify our reach by increasing their budget. This calculated move was not without its rewards — we proudly achieved a phenomenal 5X Return on Advertising Spend (ROAS).

Our commitment to data-driven decision-making and agile marketing strategies allowed us to identify the winning elements in our ad campaigns. By allocating additional resources to the most successful advertisements, we not only maximized our visibility but also experienced an exceptional return on our investment.

This success is a testament to the effectiveness of our marketing team’s efforts and the growing resonance of our jutti brand in the market. As we continue to refine our strategies and capitalize on what works, we’re excited about the potential for sustained growth and brand recognition in the future.